Illuminate Your Business from the Outside In

Posted on December 21, 2016 by John Bruce

You’ve worked hard to build your business and to set yourself apart. Your thoughtfully cultivated brand declares, “This is who we are, this is how we roll, and this is what we’ll do for you.” If you want to maximize interest in what you have to offer, illuminate your style to ensure that you and your fabulous business are easy to find.

Your (Business’s) Name in LightsOutdoor Lighting for Your Business

The first service you provide to your customers is helping them locate you, making well-lit signage an obvious consideration. Yet, what is the mood that you’re conveying; bold, cozy, exciting? Color temperature, the number of beams, and directional configuration all contribute to the desired tone for this first impression. This tone is then cast directly onto your business name. Unsure what all of that means or how to achieve it? No problem, tell us what your desired effect is and we can walk you through your options of how to execute that effect.

Is Your Future So Bright You Have to Wear Shades?

For new businesses, the importance of entryway illumination cannot be overstated. You want to radiate your brand and pique interest, right out of the gate. Your entryway is an invitation, and appropriate illumination gives your customers a taste of what they can expect. Illumination professionals can help you inspire an air of confidence and reliability while incorporating ambiance and personal style.


Does your entryway convey the self-assured confidence of an established community fixture or the tired resignation of a declining legacy? An upgrade to your entryway illumination will revitalize the spirit of your establishment, advertising its prosperity while restoring its original charm and appeal. Show how bright the future of your business is, and keep your guests safe, with quality exterior fixtures creating the perfect effects.


Even when added to established businesses during renovation, outdoor lighting projects a 50% ROI!

Grant yourself some mental distance from familiar surroundings. With an impartial eye, assess how well your outdoor illumination is representing your business. Does your forefront emanate vitality? Is it revealing and compelling, or diminished and stale?

Outdoor Lighting Perspectives of Kansas City is here to help you see and be seen, to assist you in better expressing who you and your business truly are. Give us a call at (913) 859-­9150 and let us improve your business!