Posted on December 25, 2017 by John Bruce
Being the owner of a business is tough. A lot of time and hard work has gone into making your business a success. You have thoughtfully cultivated your brand to make you stand out from the crowd. But getting people in the door is still one of the most important goals of your business. Are you doing everything you can to attract your customers? Outdoor lighting is one of the most underrated business tools you’ll find across all industries. Are you due for an outdoor lighting update?
Customers Can’t Visit if They Don’t Know You’re There
The first service you provide to your customers is helping them locate you, making well-lit signage an important consideration. At Outdoor Lighting Perspectives of Kansas City, we don’t just simply shine a light on your sign and call it good. We consider the mood that you’re conveying; bold, warm and cozy, or perhaps fun and exciting? Color temperature, the number of beams, and directional configuration all contribute to the desired tone for this first impression. If you’re unsure what all of that means or how to achieve it, don’t worry. That’s what we do every day. Just tell us what your desired effect is and we can walk you through your options of how to execute that effect.
Is Your Entryway Inviting Them Past the Front Door?
Your entryway is a quick snapshot of your company. It’s an invitation, and appropriate illumination gives your customers a taste of what they can expect. Illumination professionals can help you inspire an air of confidence and reliability while incorporating ambiance and personal style. For new businesses, the importance of entryway illumination cannot be overstated. The entryway is the place to radiate your brand and pique interest, right out of the gate.
Does your entryway convey the self-assured confidence of an established community fixture or the tired resignation of a declining legacy? An upgrade to your entryway illumination will revitalize the spirit of your establishment, advertising its prosperity while restoring its original charm and appeal. Show how bright the future of your business is, and keep your guests safe, with quality exterior fixtures creating the perfect effects.
Even when added to established businesses during renovation, outdoor lighting projects a 50% ROI!
Grant yourself some mental distance from familiar surroundings. With an impartial eye, assess how well your outdoor illumination is representing your business. Does your forefront emanate vitality? Is it revealing and compelling, or diminished and stale?
LED Lighting Save Money
One of the most common upgrades we do is changing outdoor lighting to LED bulb systems. LED bulbs use 75% less energy than incandescent bulbs and last for years and years. Additionally, they don’t produce heat, so they are safer as well. Replacing existing systems with LED systems will reduce energy use and result in lower electric bills. LED bulbs come in a variety of styles and colors from bright to warm, so your lighting will look the same, but will cost you much less to operate.
If you want to maximize interest in what you have to offer, illuminate your business to ensure that you are easy to find, beckon to visitors to come on in, and communicate clearly that you are here to stay. We’ve all driven past places because they looked “dicey”, or “shady”, or “sketchy”. Whatever the circumstances were, you can bet poor lighting was the number one problem. Don’t let this happen to your customers. Light ‘em and invite ‘em with professional commercial outdoor lighting.
Outdoor Lighting Perspectives of Kansas City is here to help you see and be seen, to assist you in better expressing who you and your business truly are. Give us a call at (913) 859-9150 and let us improve your business